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Director of Strategic Marketing - (Re-announcement)

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.  To apply for the position, please click the Apply for this Job link/button.

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Please see Special Instructions for more details.

Strongly recommend that applicants provide samples of specific marketing/advertising/email campaigns. Describe goals, strategies, implementation and outcomes, including metrics used to determine success or failure. Applicants are encouraged to submit PDF samples of their writing, including copy written for advertising, email and strategic marketing campaigns. *Salary is commensurate with education/experience which exceeds the minimum requirements. Offers of employment are contingent upon a successful background check. All applications must be submitted online https://jobs.cofc.edu.

Posting Details

POSTING INFORMATION

Internal Title Director of Strategic Marketing - (Re-announcement)
Position Type Classified
Faculty / Non-Faculty / Administration Non-Faculty
Pay Band 6
Level 1
Department Division of Marketing and Communication
Minimum Requirements

Bachelor’s degree and a minimum of three years of progressively responsible and relevant professional experience in formulating digital marketing and advertising strategies, and executing campaigns through an array of channels such as email, display, search, social, retargeting, for example. Significant editorial and copywriting experience in digital and print publications, as well as knowledge of all phases of the creative process.

Required Knowledge, Skills and Abilities

Knowledge of marketing techniques and strategies, and ability to develop, manage and execute ideas and modern marketing themes and strategies from concept to completion. Ability to apply market research and mixed media concepts to comprehensive and complex marketing and advertising projects. Demonstrated ability to plan, write and edit marketing communications copy and manage multiple marketing and communications tasks from creative concepting through production. Experience with multimedia marketing techniques. Ability to lead and work well with others in a team environment and under deadline pressure. Must have strong initiative and ability to work independently without close supervision. Proficiency in Macintosh software, including word processing and graphics software, electronic marketing techniques and streaming video. Knowledge of and experience using new media to achieve marketing and communications goals. Ability to write clearly, concisely and on a deadline. Broad working knowledge of digital marketing, customer segmentation methodology, engagement analysis, as well as a solid understanding of digital marketing and social media analytics.

Additional Comments Regarding Position

The employee must have strong interpersonal and communications skills, the ability to conduct general market research and apply and adapt modern marketing and communications techniques to plans and strategies that are formulated to achieve enrollment, retention and student satisfaction objectives. Must be sensitive to the values and procedures of an academic institution. May require some outside work and minimal physical activity. Valid driver’s license is highly preferred, as some overnight and weekend travel may be required.

Special Instructions to Applicants

Strongly recommend that applicants provide samples of specific marketing/advertising/email campaigns. Describe goals, strategies, implementation and outcomes, including metrics used to determine success or failure. Applicants are encouraged to submit PDF samples of their writing, including copy written for advertising, email and strategic marketing campaigns.

*Salary is commensurate with education/experience which exceeds the minimum requirements.

Offers of employment are contingent upon a successful background check.

All applications must be submitted online https://jobs.cofc.edu.

Salary *$39,960 - $56,947
Posting Date 01/12/2018
Closing Date 02/05/2018
Open Until Filled No
Posting Number 2018005
Quicklink for Posting http://jobs.cofc.edu/postings/6995

Job Duties

Job Duties

Activity

Responsible for the development and execution of complex and comprehensive short– and long–term strategic marketing and advertising campaigns and programs that have an impact on the College’s efforts to recruit and retain high-level students to the institution. Confers with upper-level management on strategies and concepts. Leads, manages and directs all elements of campaigns, from creative concepts through production to final execution that help campus divisions and departments meet their enrollment, retention and student-satisfaction goals and objectives.

Essential or Marginal Essential
Percent of Time 35
Activity

Provides expert advice to the Senior Director of College Marketing, and the Chief Marketing Officer. Leads and coordinates the marketing efforts of the teams that develop and produce complicated and complex marketing communication collateral for campus divisions and departments from concept to completion. Consults with and ensures that colleagues keep up-to-date on latest marketing trends, and continually researches industry trends so that the Division of Marketing and Communications is using the most effective forms of communication to advertise the institution and meet enrollment goals.

Essential or Marginal Essential
Percent of Time 20
Activity

Develops and implements modern, mixed-media concepts for use in comprehensive and complex marketing, advertising and communications projects designed to meet strategic institutional goals for enrollment and retention.

Essential or Marginal Essential
Percent of Time 20
Activity

Make decisions about the most effective creative concepts used to recruit students to the College. Provides expert advice and guidance to areas of the institution in the successful use of modern marketing concepts to help them meet enrollment, retention and student satisfaction goals.

Essential or Marginal Essential
Percent of Time 15
Activity

Directs quality assessment of marketing concepts, and print electronic communications to ensure projects are meeting the marketing goals of the College.

Essential or Marginal Essential
Percent of Time 5
Activity

Supervises one permanent employee, providing regular direction, oversight, and feedback. Provides annual performance assessment and may collaborate in hiring processes.

Essential or Marginal Essential
Percent of Time 5

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this employment opportunity?
    • Public Job Posting
    • Internal Job Posting
    • Agency Referral
    • Advertisement/Publication
    • Personal Referral
    • Website
    • Other
    • Indeed.com
    • Monster.com
    • Post and Courier
    • Word of mouth
    • Chronicle of Higher Education
    • Job fair
    • Hiring Our Heroes (linkedIn)
    • SC Works (SC Department of Employment and Workforce)
    • Twitter

Applicant Documents

Required Documents
  1. Resume
  2. Cover Letter / Letter of Application
  3. Writing Sample
  4. Other Document
Optional Documents
  1. Other Document 2
  2. Other Document 3